Discover new ideas for profitable growth, add new markets and new products to your business with our Top Line Business Growth Solutions. By using these proven tools, your company will learn processes and action plans for increasing revenues by at least 20%. New opportunities are waiting. Purdue University’s MEP center will help you redefine your business and become a market leader today.

Eureka! Winning Ways Session

A disciplined process for developing Measurably Smarter Choices for Growth!

Announcing the first scientifically-based service to help manufacturers significantly grow their businesses: Eureka! Winning Ways. It is a simple yet disciplined approach that quickly identifies and validates new ideas to increase top-line revenues using proven idea-creation and deployment methodology.

Developed by the #1 growth expert in the country (www.eurekaranch.com) and delivered by Purdue MEP Certified Growth Coaches, Eureka! Winning Ways is the only program of its kind that has been customized and refined specifically for small- to mid-sized manufacturers. Plenty of workshops offer ideas; E!WW scientifically tests ideas and provides action planning and coaching to research and develop those ideas so companies can decide quickly how and if to implement them.

Eureka! Winning Ways is based on 20 years of research of real-world success factors, work with hundreds of companies, and measures that keep you on track. It’s simple, direct, and delivers.

Here’s how it works:

• Step 1: Stimulate: Learn the principles behind Eureka! Winning Ways to develop more profitable customers, markets, products and services. Accelerate your profitable growth with this half-day session.
• Step 2: Innovate: Generate up to 50 ideas specific to growing your business profitability during an intense, full day Eureka! Winning Ways session. Plus evaluate two “Big Impact” ideas and two "No Brainers."
• Step 3: Accelerate: Transform your "Big Impact" ideas into more profitable business opportunities that buyers will quickly understand using the Merwyn Business Simulation. Accelerate your action planning with the optional Trailblazer system - which involves weekly coaching for 30-days.
• Innovation Marketplace: Use Innovation Marketplace to sell your new ideas as well as find and filter potential innovation alliances.

What You’ll Get

You’ll walk away with a process that can be used over and over. You’ll learn how to…

• Invigorate your team toward action and ownership
• Sort and filter ideas to identify those worth pursuing
• Develop a 30-day action plan that will make it easy to move ideas into production, or to kill them before they suck up more time and resources
• Ignite the cycle of growth

Testimonials

"With Eureka! Winning Ways, we’ve learned how to create practical ideas that have great potential for exponential growth and to put resources toward them to turn them into reality. With our first idea from it, we could triple the size of our business."
- Gary Marmer, Questech, Rutland, Vermont

"Through this program, we became convinced that big growth comes in new markets, not with our existing customers. Now we have a process to generate, filter, and pursue ideas aggressively. We’ve learned we can be so much bigger than we are today."
- James Love, Rosewood Industries, Stigler, Oklahoma

"We went from the first Eureka! session to launching a new product line in just over four months. For us, that’s light speed. Now we have a whole new approach to idea generation—it’s channeled now toward increasing business, sales, revenues, and profits."
- Bruce Broxterman, Richards Industries, Cincinnati

"We’ve been making the same product for over 60 years. This experience gave us the courage to try something new!"
- Mike Stern, Kreisler Industrial Corporation, Elmwood Park, New Jersey

"My thanks to Purdue/TAP for this wonderful program – I will continue to be an ardent cheerleader for this project in the hopes that it can help other companies in Indiana as much as it has us."
- Mike Bakehorn, President, American Stationery

For more information contact Rich Meyer by phone at (765) 404-2128 or by email at rgmeyer@purdue.edu.

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Profit 101 Half-Day Workshop

Profit 101 will teach you:

• How to think smarter and more creatively about your growth profitability.
• Ways to develop more profitable customers, markets, products & services.
• The principles behind Eureka! Winning Ways, from the world’s leader in disciplined business growth, including:
  • Stimulate, Innovate & Accelerate.
  • If you’re not unique, you’d better be cheap.
  • Fail fast, fail cheap & get smart.

Testimonials

"Profit 101 works for any size business. It teaches proven techniques to develop more profitable customers, markets, products and services."
- Timothy D. Cooney, President – AdvantageOne Imaging Center, Columbus, IN

Workshop dates and information on how to register

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Marketing 101 Half-Day Workshop

Marketing 101 provides companies with the solutions and components of a successful Marketing program aimed at improving profitability. Learn the basic tools for defining your Marketing strategies and focusing your limited resources on actions for profitable business growth.

Marketing 101 will teach you:

• The tools to define your marketing vision and strategies
• Ways to develop and attract new markets
• How to generate more leads and convert them into clients
• How to increase your margins on new sales

Workshop dates and information on how to register

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Merwyn Business Translation

The Merwyn Business Translation Workshop teaches you how to turn your current idea into a PROFITABLE business opportunity that a buyer can quickly understand.

The half-day workshop works your idea through 4 modules of translation:

• DEFINE IT! - Defining your innovation promise so buyers understand your idea within 60 seconds.
• FIRST IMPRESSIONS! - Creating unique names, keywords and headlines to catch the attention of buyers.
• SHOW ME THE MONEY! - Develop profitable business models that result in a win-win for you and the buyer.
• IDEAS TO PAPER - Bringing it all together for a Merwyn Business Simulation Research Report

Testimonials

"Very well done. It really focused me on what I need to do to prepare for a formal presentation of my idea."
- April 2, 2009 Merwyn Business Translation participant

For more information contact Rich Meyer by phone at (765) 404-2128 or by email at rgmeyer@purdue.edu.